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News Releases
Artesia Technologies Partners with RightsLine to RightsLine provides rights management, sales automation and LAS VEGAS, Nev., NAB CONFERENCE, APRIL 7, 2003-- RightsLine, Inc., a leading provider of business rights management, sales automation and licensing solutions, and Artesia Technologies, the leading provider of enterprise digital asset management (DAM) solutions, announced an extension of their multi-year partnership to deliver RightsLine's leading rights solutions in conjunction with Artesia's digital asset management system. Together, Artesia and RightsLine will offer business rights and sales automation software to extend the benefits of Artesia's core product, TEAMS. "By using RightsLine, Artesia customers can now benefit from software that manages the business rights governing the digital assets managed by TEAMS," said Michael Barros, vice president of Business Development for Artesia. "By doing so, they can streamline their rights-associated business processes and more easily generate new revenue streams from their high value content." In conjunction with RightsLine, Artesia can provide a comprehensive content licensing and delivery solution. RightsLine's Rights Intelligence System™ and Rights Licensing Server™ will enable users to increase revenue, improve efficiency and reduce legal risk. "Centralizing access to vital digital content is an initial goal for many content companies, but attention eventually shifts to increasing the revenue generated by those assets," commented Robert Gleiberman, EVP and COO of RightsLine. "By knowing where, when and how content can be used internally or licensed to a third party - plus automating sales and licensing - content owners can focus on increasing revenue." RightsLine enhances the business benefits derived from all types of intellectual property before, during or after implementing a digital content strategy. In addition to managing business rights, RightsLine provides sales automation tools to fully exploit existing and new channels of distribution. "We have enjoyed working with RightsLine for several years now and are very excited that our partnership can provide additional value to the marketplace," said Barros. About Artesia Artesia Technologies® is the leader in enterprise Digital Asset Management (DAM) solutions. We provide a full range of media management products and services that help information-intensive firms more efficiently manage their digital assets - reducing costs, safeguarding copyrights, and developing new revenue streams by re-expressing and reusing existing content. TEAMS, our award-winning and proven solution, is unique in its ability to offer singular management of all digital content throughout the enterprise via an intuitive, Web-based front-end accessing an enterprise-class back-end. It's simple enough for anyone to use and powerful enough to meet the growing needs of global organizations. Artesia's blue ribbon customers include thought leaders as impressive and diverse as AOL Time Warner, General Motors, public broadcaster WGBH Boston, Simon and Schuster, DaimlerChrysler, HBO, Discovery Communications, DreamWorks and many more. Artesia is a recipient of numerous awards including the 2001 Product of the Year Award from Transform Magazine, the prestigious Crossroads A-List Award for two consecutive years, and was recently recognized in EContent magazine's 2002 EContent 100 as the top People's Choice winner in the Digital Asset Management (DAM) category. For more information go to www.artesia.com. About RightsLine RightsLine Software Inc. is a leading provider of business applications software, enabling companies to increase revenue from existing intellectual property, across all lines of business. In a time when shareholders are pushing management to do more with less, RightsLine provides the first software solution focused on increasing revenue from intellectual property. From automating licensing and sales divisions to making marketing and corporate brand management departments more efficient, RightsLine provides a proven set of rights management, licensing and royalty products, allowing our customers to increase revenue, reduce risk and improve efficiencies. For more information, visit us at www.RightsLine.com. RightsLine Contact
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