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News Releases
GSAM, First Trade and Professional Society for Founding Members Include Artesia Technologies, Ascent Media Group, Avid Technology, RightsLine, and Other Leading Asset Management Vendors, Integrators and Customers LAS VEGAS, Nev., NAB CONFERENCE, APRIL 9, 2003 -- - GSAM, the Global Society for Asset Management, has made its official debut at NAB 2003 with a roster of founding members that include the leaders of the digital asset management industry including Artesia Technologies, Ascent Media Group, Avid Technology and RightsLine. Other new members include eMotion. GSAM (pronounced “Gee-Sam”) is the world’s first international trade and professional association to target the important and fast-growing field of Digital Asset Management (DAM). "Content is king, but only if you can manage it properly," says GSAM Founder and Executive Director Richard Eberhart. "Effective control of media and metadata is the key success factor for today’s broadcasters and for a host of other businesses, and the technology to allow this is still emerging. We feel there is a strong need for dialog and direction, and we aim to make GSAM a focal point for this." Among GSAM’s goals as an organization are: Actively influencing standards that promote openness and interoperability between enterprise systems. Reducing the complexity of the digital asset management field by demonstrating best practices across multiple vertical industries. Providing an accessible forum for sharing of lessons learned globally. Aggregating, promoting and sharing the expertise of thought leaders in the field. Identifying the potential of new areas of the field as they evolve and emerge. GSAM is completely independent and vendor neutral, and with branches in the USA, Europe and Asia, it is also truly international in scope. "Here at NAB, broadcasting is of course the major focus," said Adrian Scott, president of GSAM Europe, "but while Digital Asset Management is absolutely core for TV and Radio, it is becoming equally important to the needs of many other industries. These days, everyone has a need to organize, control and distribute digital content, and there are many diverse enterprises which share common concerns in this area. GSAM will help identify those issues, pool knowledge and experience and promote best practices. We aim also to bring suppliers and users together in a highly constructive way." GSAM offers Principal, Sponsor, Associate and Professional memberships to customers, vendors, integrators and individuals involved in the digital asset management field. The organization will serve as an umbrella group for all aspects of activity and innovation in the DAM arena. GSAM will not be an events coordinator nor will it be a standards body, noted Eberhart, but will be a true nexus of activity involving many of these activities. "GSAM is evidence of the trend we see at Artesia -- that digital asset management is growing up and starting to be seen as core and common infrastructure," said David Lipsey, vice president of media and entertainment of Artesia. "GSAM offers diverse constituents a collaborative organization to learn from one another, to advance our collective thinking on DAM, and join together in a valuable discussion." "The need for asset management, obvious for a long time, has been made more-so by the increasing complexities of digital workflow and increasing demands of enterprise storage -- the world’s getting larger," said Peter Fasciano, co-founder of Avid. "GSAM will help us in navigating this larger world and finding our way to a much-needed common solution." "As we move into digital distribution, managing the rights of content becomes imperative to the success of defining new revenue-generating business models," added Russell Reeder, CEO of RightsLine. "We believe that GSAM is a much-needed organization that will make great strides towards alleviating some of the challenges faced by customers adopting those new technologies." For more information on GSAM in the United States, please contact Richard Eberhart, 323-254-6545, richard.eberhart@g-sam.org. For GSAM Europe, please contact Adrian Scott, +44 7753 748888, adrian.scott@g-sam.org. For GSAM Asia, please contact Joyce Schwartz, 310-822-3319, joyce.schwarz@g-sam.org. About Artesia Technologies Artesia Technologies® is the leader in enterprise Digital Asset Management (DAM) solutions. We provide a full range of media management products and services that help information-intensive firms more efficiently manage their digital assets - reducing costs, safeguarding copyrights, and developing new revenue streams by re-expressing and reusing existing content. Artesia TEAMS, our award-winning and proven solution, is unique in its ability to offer singular management of all digital content throughout the enterprise via an intuitive, Web-based front-end accessing an enterprise-class back-end. It's simple enough for anyone to use and powerful enough to meet the growing needs of global organizations. Artesia's blue ribbon customers include thought leaders as impressive and diverse as AOL Time Warner, General Motors, public broadcaster WGBH Boston, Simon and Schuster, DaimlerChrysler, HBO, Discovery Communications, DreamWorks and many more. Artesia is a recipient of numerous awards including the 2001 Product of the Year Award from Transform Magazine, the prestigious Crossroads A-List Award for two consecutive years, and was recently recognized in EContent magazine's 2002 EContent 100 as the top People's Choice winner in the Digital Asset Management(DAM) category. About RightsLine RightsLine Software Inc. is a leading provider of business applications software, enabling companies to increase revenue from existing intellectual property, across all lines of business. In a time when shareholders are pushing management to do more with less, RightsLine provides the first software solution focused on increasing revenue from intellectual property. From automating licensing and sales divisions to making marketing and corporate brand management departments more efficient, RightsLine provides a proven set of rights management, licensing and royalty products, allowing our customers to increase revenue, reduce risk and improve efficiencies. For more information, visit us at www.RightsLine.com. RightsLine Contact
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