Customer

Sprint

Industry/Market

Telecommunications Services

Challenges 

How does a leader in telecommunications services control and manage rights acquired for advertising and marketing materials?  How does the company avoid litigation for misuse while maximize the utilization of acquired rights?

Solution

Sprint implemented an enterpriise-class Rights Management program based on the RIghtsLine solution.  The company augmented its Digital Asset Management (DAM) solution with a RightsLine solution.  RightsLine allows Sprint and its marketing agencies to organize and manage acquired properties in a single, integrated system. 

Results

Implementing RightsLine has enabled Sprint and its agencies to organize, define usage rights and access properties from a single respository.  By using RightsLine, Sprint is able to speed the process of approving usage of properties while ensuring that strict control are in place.  Now Sprint is able to comply with its agreements and avoid costly litigation.