Customer

Universal Studios Consumer Products

Industry/Market

Media Licensing

Challenges 

How does a leader in multimedia entertainment  grow its licensing business?  How does the company reduce the time it takes to approve licensing deals?

Solution

Universal implemented an enterpriise-class Rights Management program based on the RIghtsLine solution.  The company deployed a globally-available rights management solution to automate the entire rights management lifecycle enabling new and more efficient sales channels.

Results

Implementing RightsLine has enabled Universal to move beyond spreadsheets and paper to manage the licensing process using a single, integrated enterprise-class solution.  Universal now executes deals more rapidly while capturing all the details and paramters to ensure compliance with its own agreements.  THe company can now grow its licensing business without adding new headcount.