dick clark media archives, inc.
Case Study
About
Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," and "Dick Clark's New Year's Rockin' Eve" as well as weekly television programming, including "So You Think You Can Dance." dcp owns, maintains and licenses one of the world's most unique and extensive entertainment libraries. Content includes over 30 years of footage from dcp's award shows as well as historic programs, specials and performances including "American Bandstand," "The Dick Clark Saturday Night Beechnut Show," Elvis and The T.A.M.I. Show..
Rights Challenge
Aside from having one of the world's largest collections of vintage entertainment footage, dcp is also one of the leading producers of entertainment award shows and other modern, timely content. With thousands of video clips and images being generated from each production, dcp needs a scalable platform that allows "anywhere, anytime" access to secure digital storage to manage their ever-increasing digital footprint—all while making this unique content library instantly available for browsing and licensing online.
How do they use RightsLine?
dcp recently digitized its impressive video and image archive and made it available through a new RightsLine-powered licensing portal, dcplicensing.com. Supporting a wide array of licensing requests ranging from stock footage of crowds and dancers, to one-of-a-kind live performances from some of history's most famous recording artists, RightsLine provides the complete platform that allows dcp to securely upload metadata, high resolution files, and proxy files to Amazon's cloud so that customers around the globe can browse, license, and download the content they need in an intuitive and streamlined manner.