Universal Pictures
Case Study
About
Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment for a growing global marketplace. Universal's theatrical slate includes films developed internally, along with co-productions, acquisitions, and films developed by outside partners and distributed by the studio.
Rights Challenge
Maximizing the exploitation of its robust and iconic film library through clip and still licensing has been a challenge for Universal Pictures for nearly a decade. As the licensing community becomes more and more fragmented across geographic lines and proliferates across emerging digital channels, the need to have a robust rights management platform to support a short-cycle licensing process is more imperative than ever.
How do they use RightsLine?
Universal Pictures routes all clip and still licensing requests through www.universalclips.com, a RightsLine-powered Online Licensing Portal tied to the Asset and Rights Management backend. By managing all relevant metadata and underlying rights information and the workflow associated with each licensing request in one centralized location, Universal Pictures is able to fulfill most licensing requests in less than three business days and support a multi-million dollar department with minimal staff. Finally, RightsLine is integrated to Universal Picture's corporate financial systems, allowing for seamless application of licensing revenue to by-title accounts.