Director at Genius Brands International Inc (GNUS)
As Director of Genius Brands International, Kyle Ritchie is responsible for the busy day-to-day operation of the company. As part of the operations strategy, he wanted to use a native cloud-based rights management platform to help improve their acquisition processes, avoid contractual issues and increase overall productivity by using a seamless reporting system.
Kyle uses Rightsline to streamline acquisition deals as part of their two-year vertical strategy to improve the production cycle, adding visibility to all daily content and their production ecosystem.
Genius Brands International saw a production increase of over 30% by implementing Rightsline. They also saw zero red flags for contractual bounds, with much busier weeks and a 23% increase in acquisitions.