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Media Economics

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How do Licensors get paid?

How do Licensors get paid?

Licensors receive a licensing fee for the use of their intellectual property (IP) from the licensing company. This might be a fixed fee for the use of a copyrighted piece of content, a brand name, or a logo. Rather than promoting their own show, the owner of a TV series might license season one to Netflix for three months, earning a fixed licensing fee.

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