FAQs

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Media Economics

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What is Linear Advertising?

What is Linear Advertising?

In linear advertising, adverts are set to run at a specific time on a specific medium, so that anyone who tunes in at that time will view the advert. For example, from ten to twelve on weekdays the same advertisement will appear on all YouTube videos played in Portugal. This is different from targeted advertising, in which a consumer with certain preferences or usage trends will be shown an advertisement targeted towards their preferences.

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