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Media Economics

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What is Media Planning?

What is Media Planning?

Media Planning is the way a company determines how, when, and where an advertisement will be delivered. Media planning involves research and analysis as well as budget planning to ultimately select the right media outlet and time slot for your brand or message. A media planner helps to support the marketing or advertising strategy, and a media buyer works to purchase the ideal slot for an advertisement once a media plan has been devised.

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